DISCOVER OUR HERITAGE

Heritage Page - Content Page
DISCOVER OUR HERITAGE
1900-1925   |   1926-1949   |   1950-1975   |   1976-2018
1900
Harvey S. Firestone established the Firestone Tire & Rubber Company in 1900.
1903
Firestone begins producing its own tyres in a factory with twelve workers.
1906
Sales pass the million-dollar mark and the brand is on its way to becoming a household name.
1908
The first tyres to feature non-skid tread designs are launched.
1911
An Indianapolis branch manager suggests backing a driver in the Indy 500 to help tout Firestone.
1918
During World War I, trucks prove their value in shipping bulk supplies.
1920
For the first time ever, the Indy 500 is won on a single set of Firestone tyres.
1922
Firestone engineers became the first to develop the industry’s low-pressure balloon tyre.
1925
The Indy 500 is won on Firestone balloon tyres. The value of the track as a test site is proven.
1930
The Voice of Firestone, the first commercially sponsored musical program on radio hits the air.
1932
Harvey Firestone sets out to improve on the early farming tractor’s steel wheels.
1936
Harvey Firestone Jnr, and Managing Director John Cohill, officially open the PE factory.
1940
Synthetic rubber is developed and used due to the threat in natural rubber supply.
1943
Firestone becomes the first company to regularly present its own TV programme.
1950
Firestone celebrates 50 years in business and has to a worldwide organisation.
1955
Tyres are wildly popular. We're now producing one million pounds of rubber a day.
1957
Firestone develops a high-speed race tyre to withstand a speed of 304 km p/h.
1964
Firestone offers radial tyres in their respective Japanese and American markets.
1965
Firestone introduces the concept of wide, low-profile tyres for high-performance cars.
1971
Synthetic rubber is developed and used due to the threat in natural rubber supply.
1974
Firestone introduces the first run-flat steel radial tyre.
1979
Firestone pioneers the concept of the "temporary spare" tyre.
1988
The Bridgestone Corporation acquires the Firestone Tire & Rubber Company.
1990
Bridgestone and Firestone are consolidated under a unified organisation called Bridgestone/Firestone Inc.
1992
The two merged businesses move to corporate headquarters in Nashville, Tennessee.
1995
Firestone, a legend at the Indy 500, returns to open-wheel racing.
1996
UNI-T (Ultimate Network of Intelligent Tire Technology) is introduced.
2002
The Destination M/T tyre is launched and becomes the best-selling product line.
2016
Firestone designs a commemorative racing tyre specifically for the 100th running of the Indianapolis 500.
2018
Firestone leverages music as a tool to differentiate and further entrench the brand.