Firestone has always been iconic and challenged the status quo since the 1920's when we chose music and entertainment as a tool to set ourselves apart from other tyre brands. With music, we aim to relate with young-at-heart consumers who want to live their lives to the fullest. As a brand we connect with our customers’ active and fun lifestyle, because we live by our motto: “Work hard, play hard.”
Firestone Music MilestonesRadio – (1928 – 1957)Firestone enters a new era of marketing and establishes “Entrainment” as part of the brands heritage.
The radio programme was focused on classical music with a run that lasted for 35 years, helping to launch the careers of some of America’s best known entertainers. |
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TV – (1943- 1959 then 1 additional year 1968 – 1963)
The Voice of Firestone radio-TV programmes were known not only for classical music, but for their support of organisations such as 4-H and the United Nations. |
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2015 – The Firestone Music TourFirestone Europe revitalised the brand with a new campaign – the Firestone Music Tour – leveraging music as a platform and aiming to connect with the young-at-heart consumer. This also formed part of the strategy to return to our music roots. 2018Firestone South Africa begins their musical journey of leveraging music as an activation platform to connect with young at heart consumers. |
Take a dip into the golden age of television. Visit these old recordings of the Firestone TV show and the history of some of the artists and their performances.
Richard Tucker
Franco Corelli, Renata Tebaldi, Eleanor Steber
Jussi Bjorling
The Great Tenors (1950 - 1963)