Firestone History - Why Music

Why Music?

Firestone has always been iconic and challenged the status quo since the 1920’s when we chose music and entertainment as a tool to set ourselves apart from other tyre brands. With music, we aim to relate with young-at-heart consumers who want to live their lives to the fullest. As a brand we connect with our customers’ active and fun lifestyle, because we live by our motto: “Work hard, play hard.”

Firestone Music Milestones

Radio – (1928 – 1957)

Firestone enters a new era of marketing and establishes “Entrainment” as part of the brands heritage.

  • 1928 - The first commercially sponsored musical programme on radio, The Voice of Firestone, hits the air.
  • 1948 - The voice of Firestone became the first radio program to be carried simultaneously on both AM and FM radio stations.
  • 1957 – The voice of Firestone ends on radio

The radio programme was focused on classical music with a run that lasted for 35 years, helping to launch the careers of some of America’s best known entertainers.

TV – (1943- 1959 then 1 additional year 1968 – 1963)

  • 1943 - We became the first company to regularly present its own TV programme: The Voice of Firestone Televues. The first show aired on the same night that The Voice of Firestone radio programme celebrated its 15th anniversary.
  • 1949 – We became one of the first programmes to use simulcast technology for a show to air on radio and TV at the same time.
  • 1956 - The voice of Firestone ends on TV NBC and picked up by ABC.
  • 1959 - The voice of Firestone ends on TV ABC.

The Voice of Firestone radio-TV programmes were known not only for classical music, but for their support of organisations such as 4-H and the United Nations.

2015 – The Firestone Music Tour

Firestone Europe revitalised the brand with a new campaign – the Firestone Music Tour – leveraging music as a platform and aiming to connect with the young-at-heart consumer. This also formed part of the strategy to return to our music roots.

2018

Firestone South Africa begins their musical journey of leveraging music as an activation platform to connect with young at heart consumers.

The Voice of Firestone

Take a dip into the golden age of television. Visit these old recordings of the Firestone TV show and the history of some of the artists and their performances.

Richard Tucker

Franco Corelli, Renata Tebaldi, Eleanor Steber

Jussi Bjorling

The Great Tenors (1950 - 1963)